Marketing Specialist

Marketing Specialist

Dubai

Up to AED 20,000

Our client is a high-end luxury brand, who are seeking an experienced Marketing Specialist. The ideal candidate will be degree educated and have marketing experience in the luxury retail/ lifestyle sector. Please respect the criteria requirements and only apply if you meet these as you will not be considered if you do not, this role is not open to candidates who do not currently reside here.

Description:

  • Support in the campaign development, implementation, tracking, analysis, and optimisation of their marketing campaigns across all channels
  • Improve client loyalty and retention, boost customer lifetime value, provide exceptional customer and brand experiences, gather deeper client insights and data, and stimulate brand advocacy and referrals
  • Planning and executing product launches and previews, hosting VIP clientele events for top-tier clients, organising partner events focused on client acquisition through third-party partnerships, and conducting PR events that host journalists and editors
  • Good at forming strong alliances and strategic partnerships with key partners to support the brand's marketing and business objectives, collaborating with entities in Hospitality & Lifestyle, People of Influence, World of Luxury, Cultural Institutions, and Wealth Management
  • Identify and build long-term relationships with influencers, tastemakers, socialites, editors, and influential figures, and leverage these collaborations to effectively promote the brand and reach targeted audiences
  • Develop traffic generation strategies and tactics to get the word out about the company and drive qualified traffic to their front door
  • Develop a corporate strategic marketing plan along with the sales team, to optimize the corporate/retail customer touchpoints across the brand’s portfolio
  • Manage social media activities by developing and executing campaigns to boost brand awareness and engagement, creating engaging and informative content tailored to their audience, and ensuring consistent high-quality posts across all platforms
  • Channel optimisation through online “owned” channels (social media, website) ensuring effective SEO and SEM programs
  • Create a detailed social media calendar with senior management input for strategic content planning and high-quality production of brand-aligned content across platforms
  • Responsible for budget management, through planning and budgetary control of all marketing strategies
  • Measure and report the performance of all corporate marketing campaigns
  • Identify and analyse trends and insights and optimise spend and performance based on the insights

Criteria:

  • Ability to set clear goals and strategies
  • Capable of developing and executing strategic marketing plans
  • Skilled in conducting market research and analysis to identify trends, opportunities, and competitive threats
  • Excellent verbal and written communication skills for effective messaging to customers and internal teams
  • Knowledge of digital marketing channels and strategies, including SEO, SEM, social media, and content marketing
  • Ability to understand customer needs and preferences, ensuring that marketing efforts and sales strategies are customer centric
  • Degree educated (essential)- a marketing degree would be advantageous
  • Marketing experience within the luxury retail or luxury lifestyle sector (essential)
  • Must currently reside in the UAE

Please respect the criteria requirements and only apply if you meet these as you will not be considered if you do not. We thank you for your application, however due to the high volume of candidate applications, we only accept online applications in the first instance. Shortlisted candidates will be contacted, however if you are not successful on this occasion, your CV will be stored on our database but to make sure you do not miss out keep checking our website, follow us on Twitter and follow our Sapphire Recruitment LinkedIn page.

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